01Sellers
FSBO Sellers Guide
Turn For-Sale-By-Owner sellers into listings with a guide they'll actually keep.
Done-for-you agent marketing
Win more listings with marketing that does the selling for you
Professionally designed guides, checklists and resumes, branded to you and ready to send. Show up to every appointment looking like the obvious choice.
4.9/ 5
Rated 4.9 out of 5
Rated by agents and local businesses
9
Done-for-you documents
100%
Branded to you
5 days
Typical turnaround
4.9/5
Client rating
The problem
Great agent. Forgettable leave-behind.
Sellers don't hire the best agent. They hire the agent who looks like the best agent. Without professional materials, you're losing listings before you open your mouth.
01
Sellers compare agents on paper
Homeowners interview two or three agents. The one with the clearest, most professional plan in their hands is the one they remember.
02
DIY materials cost you credibility
A rushed Canva flyer tells a seller how you'll market their home. Weak leave-behinds quietly lose listings you should have won.
03
Building it yourself eats your week
Writing, designing and formatting a guide takes days. That's time you should spend prospecting, showing and closing.
Why the price
Not a template. Done for you.
Most "agent marketing" online is a DIY template you have to edit yourself. Every Midnight Owl order is designed by hand around your brand, print-ready, with a round of revisions included.
DIY templates
$5–$37
per template
- You edit it yourself in Canva
- Generic design, same as every other agent
- Your time, your formatting, your typos
- No revisions, no support
Best value
Midnight Owl
$79–$199
per document · all 9 for $799
- Branded by hand: your logo, headshot, QR and details
- Print-ready files, ready to send
- Round of revisions included
- Delivered by email, nothing to edit
Custom agency guides
$269–$349+
per guide · ~$799 for three
- Done for you, at a premium
- Often sold one guide at a time
- Long lead times
- Bundles cost as much as our full collection
The collection
Nine documents. Zero design work.
03Sellers
Home Seller Checklist
Prep, price and present: the checklist that wins listing appointments.
05Sellers
Expired Listing Guide
Show expired sellers exactly why it didn't sell, and why you'll be different.
06Buyers
First-Time Buyer Roadmap
A visual roadmap that turns nervous first-timers into confident clients.
08Specialty
Investor Buy Box Worksheet
Capture exactly what your investors want, and send them deals that fit.
09Agent Branding
Agent Resume Template
Your track record, packaged to win the listing before you walk in.
Look inside
Every page, built to win.
- 01 A cover that's unmistakably yours. Your photo, logo, QR code and contact details on a bold, branded cover.
- 02 Strategy pages that build trust. Clear charts and explainers that show sellers you know the market.
- 03 Checklists they actually keep. Step-by-step lists that keep your name on the fridge, not in the bin.
- 04 Comparisons that close. Side-by-side tables that make choosing you the obvious decision.
- 05 A process they can see. Your system laid out step by step, so nothing feels uncertain.
How it works
From checkout to client-ready in three steps.
01
Choose your product
Pick a single guide or the full collection. Checkout is secure and takes under a minute.
02
Send your details
Right after checkout, upload your logo and headshot and add any notes for the design. It takes about two minutes.
03
Receive your done-for-you files
We build your branded, print-ready documents and email them to you, ready to send, print or post.
The full collection
Every document. One price. Total coverage.
All 9 done-for-you documents, branded to you, delivered together. Walk into every seller, buyer and specialty appointment with the right piece in hand.
- FSBO Sellers Guide
- Home Buyer Checklist
- Home Seller Checklist
- Probate Sale Guide
- Expired Listing Guide
- First-Time Buyer Roadmap
- Senior Downsizers Guide
- Investor Buy Box Worksheet
- Agent Resume Template
All 9 documents
$799$1,231
Save $432
Testimonials
Trusted by agents who win.
Client rating
4.9/ 5
Consistently strong results across messaging, websites and marketing materials.
- Design quality
- Exceptional
- Delivery
- On time
- Would recommend
- Yes
5 out of 5 stars
Placeholder review. Swap in a real quote about how the documents helped win a listing appointment.
5 out of 5 stars
Placeholder review. A short line about how professional the materials look in front of sellers.
5 out of 5 stars
Placeholder review. A short line about how easy it was to order and how fast the files arrived.
FAQ
Questions, answered.
Templates ($5–$37 online) leave the editing to you. We design every document by hand around your logo, headshot, QR code and contact details, then send you print-ready files with a round of revisions included. There's nothing for you to edit.
Next step
Ready to look like the obvious choice?
Pick your documents today. Send your details in two minutes. Walk into your next appointment ready to win.